The manner in which digital technology has evolved, and that at an overwhelming pace, has allowed creative minds to enhance the process of story-telling through digital media. This technology has evolved both in its creation and its dissemination. This session will explore how publishers and content creators can collaborate to develop a rich story-telling experience. Scope: Selecting stories apt for digital technologies Understanding technologies apt for digital development Processes for conversion from text to image Marketing of books Usage of Indian fonts /motifs Costs of development (ROI) Panellists: Chair: Brij Singh, Fliplog » Co-Panellists: Dilip Kumar, Great Minds Media » Jai Zende, booksTALK audiobooks » Jagdish Repaswal » Pratheek Thomas »