This masterclass will provide a basic overview of the process of publishing, with a focus on the editorial, production and marketing functions.
This panel will discuss the current state of book retail as seen from the perspective of publishers, book distributors and online and offline retailers. It will also attempt to predict how book retail might evolve.
The digital transformation of the media business is no longer a vision.Therefore publishers and media companies need to increase their digital business if they want to stay in the competition. This workshop is aimed at professionals wishing to extend their knowledge of how to manage digital products and e-projects.
This workshop is geared towards helping publishers gather data about their buyers and readers so that they can build an effective marketing program.
Here, authors will be acquainted with the various options available to them after they have completed writing their book, and the steps authors can take to get published.
This masterclass will provide a comprehensive understanding of copyright issues as applicable to book publishing, and that of how rights are traded.