Location: Hall – 2 Date: September 12, 2015 Time: 09:00 – 10:00 Anurima Roy Shafina Segon This workshop will discuss: Where the book market stands presently vis-à-vis where it was a few years back The need for social media marketing (SMM) while marketing books today How SMM helps in marketing of books of various genres The benefits of using SMM and how to use different tools/platforms to optimize results for books based on genre/age/reading habits/groups.