As the Country Manager for the HP Indigo and Inkjet presses, India and Srilanka, Appadurai A. leads the digital press initiative in India and Srilanka. He is responsible for end-to-end GTM activities as well as the strategic planning and execution of sales growth and business excellence initiatives for HP Indigo and InkJet presses which includes both pre- and post-sales.
Additionally, Appadurai also has full profit and loss responsibility for the business unit. One of Appadurai’s key achievements in his current role was to grow the HP Indigo business in India and Srilanka into a mature and profitable business that is also one of the fastest-growing within HP.
In his current role, Appadurai has successfully led his team of product managers in steering the business to new heights by introducing leading products and solutions to the market place, clinching high-value deals and developing strategic alliances with partners. Appadurai has to close to 15 years of experience in Sales, Marketing and Business Management out of which 10 years are in the Digital print Industry. Appadurai has completed his MBA with a Diploma in Printing and a Computer Science Degree.