Adept at creative strategy and direction for digital marketing and bolstered by a keen understanding of traditional marketing, Vaishnavi started her career at Penguin Random House India in 2014 after graduating from Lady Shri Ram College for Women. She has been responsible for viral online-offline integrated partnerships with brands and has been a publicist, a content marketing lead and in that role she kickstarted Penguin’s Instagram presence which recently was awarded a Silver Sammie for the best use of a platform. She now works as a digital strategist and video rights seller aiming to find the perfect screens for books. Originally from Rajasthan but calls The Lawrence School Sanawar her home, she now lives in Delhi with her sister and two girl dogs.