Leonard J Fernandes co-founded Dogears Etc., an online bookstore for used books in 2006 and CinnamonTeal Publishing a year later, thus pioneering the business of providing publishing services to authors and trade publishers in India. Leonard has completed his B.E. (Mechanical) from the Goa Engineering College and his MBA from the Ohio State University. Leonard has previously worked for Tata Infotech Solutions and has had stints at Anthem Blue Cross Blue Shield (Cincinnati), CarrefourSA (Istanbul), and at Bank One, later JP MorganChase,(Columbus). In 2010, he was awarded the Young Creative Entrepreneur (Publisher) Award by the British Council.