Anna Gerber (left) is from Paris via Los Angeles and had been writing about and teaching graphic design (Central Saint Martins and The Royal College of Art) for the past ten years. Britt Iversen is from Copenhagen and had been working in advertising, brand communication and research for fifteen years, including nearly ten years at Mother London.
In 2010, Anna Gerber and Britt Iversen founded book publishing business Visual Editions in London. They publish books, produce apps and events that are all, in some way, about making Great Looking Stories. They champion books both on and off the screen that tell stories in a visual way, making for new kinds of reading experiences. They call it visual writing. Examples of their work include Kapow! by author Adam Thirlwell and designer Studio Frith, which was nominated for Designs of the Year 2013 at the Design Museum London, and The Life and Opinions of Tristram Shandy, Gentleman nominated for the award in 2011.